Digital Marketing

Digital Marketing by Creatus 1

What is Marketing?

“The action or business of promoting and selling products or services, including market research and advertising.”

(Oxford Dictionaries.com)

Digital Marketing & Your Brand

Everything we do in business to make money is Marketing, Customer Service, selling products or services, building our brand, reaching new customers, special offers…. Digital marketing is using digital technologies to achieve this. It is the art of being found online.

Types of Digital Marketing

  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Online Advertising
  • Landing Page Marketing
  • Smartphone Marketing

At Creatus.ie, we work with our clients to build the best Digital Marketing Portfolio that will help their brand reach more people, so they can see the range of products or services that our clients have to offer.

The corner stone of every Digital Marketing Campaign will be our client’s website, all marketing roads must lead back to this, every time. A website gives total control over what the users and potential customers will see about your brand, products or services.

All successful brands online today will find ways to get their customers to their website from social media posts, online advertising, even printed media. This is because they know the power of their Website Brand and the message they can portray from their online presence.

(SEO) Search Engine Optimisation

This is the process that search engines use to rank every page of every website in the world, with over 2 billion websites available on the internet… there could be over 180 quadrillion pages, a needle in a stack of needles the size of a mountain.

The goal of SEO is to ensure that your business appears amoung the first results on a search engine results page (SERP) and being found by those potential customers who need to find you.

It is a time consuming process, but if the basics are covered you will get half way very quickly. Like Social Media, SEO is a continual process of measuring your results and improving them all the time.

Build a Website

It allows you to control all of your content for your users. Your content must be Relevant, Unique and Interesting to attract new users.

High Quality dynamic content will keep them coming back for more and is excellent for good SEO results. Content must continually improve and change to keep users interested.

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Content, Content, Content

The single most important aspect of ANY digital presence, especially a website. The content is what attracts people, but more importantly it keeps them coming back.

Too many small businesses do not realise how important it is. Like a restaurant it is the menu, like a retail outlet it is the stock, like a B&B it is the bedrooms and customer service.

Design for Mobile First

More internet users are using mobile devices like phones or tablets to search the internet or view their social media pages. Search Engines rank sites higher for mobile safe pages.

Having your website designed for mobile first, ensures all your pages will be viewed optimally on these devices. The web developer can then adjust settings automatically for Laptops or PCs.

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Google Knowledge Graph

This is a wonderful tool for your business. It allows you to directly tell google all about your business, products or services, location, opening hours, all contact information etc.

Combined with a well developed, easy to use mobile website site, users can see everything they need to about your products or services on the go.

Get a professional

Quality Content – Images, Video and text. Modern devices can take great high resolution Photos and Video, but the quality of the content must be good too.

Get a Photographer or Videographer, they have years of experience, they have an artistic eye, they know what they are doing. The best money you will ever spend on your business.

Social Media Marketing

With more and more businesses using social media platforms as a way to promote their products or services, it is important to use each platform properly.

Social Media Pages are NOT websites, the posts you publish are time limited and are only seen for a short period of time.

Users like interesting content, so instead of selling, try to get users interested in your products with images, video or articles and link your posts to more information on your website.

FaceBook

Monthly Users 2.2 billion

Business users need to pay to reach more users on this platform. Likes are worth nothing, shares and comments with links to your website will work well.

Twitter

Monthly Users 300 Million

This is still free for business users, for now, but it will take some trial and effort to get posts right. Use hashtags to improve search results, but learn to use them properly.

Pinterest

Monthly Users 250 million

Predominantly an image based platform, high quality images of interesting content will win users.

Instagram

Monthly Users 1 Billion

Predominantly an image based platform, high quality images of interesting content will win users.

YouTube

Monthly Users 1.9 Billion

Short, high quality and interesting videos are fantastic to entertain users. Good Video is an art unto itself, great business booster.

Linkedin

Monthly Users 303 million

Designed to be an online business networking platform, this can be a great tool for professional services. will not suit all businesses equally.

Social Media Training

Social Media Bootcamps are available for all local small businesses at your Local Enterprise Office from time to time.

Digital Marketing by Creatus 2